No one can define the word ‘Creative’ the way Muddassar Memon does. Starting his career as a content writer in iProspect, his desire to explore and try new options has gone a long way in making him the Associate Vice President of the Creative Division of iProspect. Heading a team of over 30+ creative minds across design, content, social, and tech teams, he is the prime person who streamlines creative process, manages deliveries and comes up with new ideas and innovations. Under his leadership and vision, iProspect has won more than 60 awards in the ad-industry for various campaigns for clients such as Remit2India, ICICI Lombard, HDFC Bank, HDFC Life, Cleartrip, DSP BlackRock MF, Koovs, Reliance General Insurance, Metro Shoes, Big Bazaar, AEGON Religare General Insurance, ICICI Bank, Axis Bank, and many more.
Endorsing the ideology of offering creatives as per intent and psyche rather than adapting the mainline creatives into the digital space, Muddassar is a true industry maverick who has redefined the creative process of digital advertising. Having completed the Route 500 Program at iProspect, he plans to bring in new innovations to the creative process and deliveries.