A master’s in computer applications, Karan Jaitapkar, heads the Martech division at the agency and believes that consumer data analytics & insights are the next biggest differentiator in the coming years.
As a primary goal of a Martech leader is to connect the marketing function with technology, Karan works closely with cross-functional teams – Paid Media, SEO, SEM etc –- at iProspect in its endeavour of retaining its ‘best in the market’ position. At iProspect, he works closely with clients like ICICI, HDFC, GoAir and is responsible for improving business performance. A team-player, Karan ensures all the teams understand and speak the same language, as we aim is to provide technology-driven holistic solutions to the clients.
With more than 15 years of experience, Karan, has worked in numerous media companies and helped them grow in today’s fast-paced digital world. His core strength lies in Tech Architecture Design, Web/App development, SEO and Data Analytics. He has worked with companies like Network18, ZEE, The Times of India, Venture Infotek among others in the past.