by Niti Beri, 21-03-2017

Last month two global fast food giants – McDonald’s and Domino’s – launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. Why am I calling them “digitally inclined”? – Because the objective of both of these campaigns was to get users to order online. While McDonald’s promoted its mobile app, Domino’s chose to promote a relatively newer form of digital asset called Progressive Web App.