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The Future of Search

Until the year 2015, the ‘Future of Search’ discussions had been dominated by just one word “Mobile”. However, in May 2015, Google finally declared that mobile is no longer the future. Mobile searches surpassed desktop searches globally leaving search experts to define the “new” future.

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Why Does Google Penalise You?

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Things to Consider Before Website Migration

Website migration is moving a website from one web host to another; this includes moving all the integral website files from one host to the other. This is not only a crucial task for a Developer but is also very important for a Search Engine Optimizer who has been working and building the presence of the website online.

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Evolutionary Changes in the Link Building Approach in 2014

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5 Basic Lessons in Blogging and Content Creation

A recent study revealed that blogs are among the top three online mediums that stand to influence a purchase, coming third only to retail sites and brand sites. In spite of this, brands seem reluctant to actually put the time and effort into creating a blog.