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McDonald's Vs Domino's - A Digital Asset Approach Comparison

Last month two global fast food giants – McDonald’s and Domino’s – launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. Why am I calling them “digitally inclined”? – Because the objective of both of these campaigns was to get users to order online. While McDonald’s promoted its mobile app, Domino’s chose to promote a relatively newer form of digital asset called Progressive Web App.


What is HTML5 & how is it useful?