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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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McDonald's Vs Domino's - A Digital Asset Approach Comparison

Last month two global fast food giants – McDonald’s and Domino’s – launched their TV Campaigns in India. Both of these campaigns can be best described as “digitally inclined” TV Campaigns. Why am I calling them “digitally inclined”? – Because the objective of both of these campaigns was to get users to order online. While McDonald’s promoted its mobile app, Domino’s chose to promote a relatively newer form of digital asset called Progressive Web App.

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iProspect Advances With Justness, Women Empowerment Comes Naturally To It

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The Future of Search

Until the year 2015, the ‘Future of Search’ discussions had been dominated by just one word “Mobile”. However, in May 2015, Google finally declared that mobile is no longer the future. Mobile searches surpassed desktop searches globally leaving search experts to define the “new” future.

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Introduction to the Google Analytics 360 Suite

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Why Does Google Penalise You?

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Understanding the Critical Aspects of RLSA

It is said that existing and prospective customers, who know your brand generate 60-70% of business. So why shouldn’t the same principle, be applied to search for the solution to RLSA (Remarketing Lists for Search Ads)?

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Things to Consider Before Website Migration

Website migration is moving a website from one web host to another; this includes moving all the integral website files from one host to the other. This is not only a crucial task for a Developer but is also very important for a Search Engine Optimizer who has been working and building the presence of the website online.

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Google Introduces Gmail Sponsored Promotion Ads

Google AdWords always gave us an option of targeting its Gmail users through GDN Managed placements. Now, Google is converting its free services into revenue earning services by introducing Gmail Sponsored Promotions (GSP).

GSP helps the advertisers to connect with their target audience, through innovative engaging ad formats made for Gmail specifically. It Targets users rather than cookies.

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Evolutionary Changes in the Link Building Approach in 2014