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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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Future Focus 2019: Searching for Trust

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McDonald's Vs Domino's - A Digital Asset Approach Comparison

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iProspect Advances With Justness, Women Empowerment Comes Naturally To It

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iProspect India creates an innovative digital video for ICICI Lombard – ‘Are you sure your bike is safe?’

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iProspect India strengthens leadership team, appoints digital expert Divya Ajitkumar as AVP – Client Servicing

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Introduction to the Google Analytics 360 Suite

Brands in India are in different stages of their analytics and marketing maturity; many struggle to action their existing data in a meaningful and timely manner. The new Google 360 Suite is an answer to this problem.

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The Future of Search

Until the year 2015, the ‘Future of Search’ discussions had been dominated by just one word “Mobile”. However, in May 2015, Google finally declared that mobile is no longer the future. Mobile searches surpassed desktop searches globally leaving search experts to define the “new” future.

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Understanding the Critical Aspects of RLSA

It is said that existing and prospective customers, who know your brand generate 60-70% of business. So why shouldn’t the same principle, be applied to search for the solution to RLSA (Remarketing Lists for Search Ads)?

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Why Does Google Penalise You?