#Industry News

iProspect @ CES 2023: What's Next In Tech & Media

CES is all about charting what’s next. It’s an opportunity to understand consumer habits and serves as inspiration for planning our clients’ test and learn agenda for the upcoming year.

CES 2023 felt like a return to the pre-pandemic conference, with attendance estimated to be over 100,000, and the show space alone at 50% bigger than CES 2022.

With a potentially turbulent year ahead impacting consumer confidence, clients will be looking for ways to stand out, offer value and meet their customers with meaningful services and experiences to elevate their relationship.

In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year. From generative AI, to Web3’s rebrands, to health tech’s focus on mental health, we are excited about all software and hardware developments.

iProspects CES 2023: What’s Next in Tech & Media report includes:

  1. Generative AI in Action
  2. Web3’s Rebrand
  3. Mixed Reality Gets Closer to Reality
  4. Accountability in Sustainability
  5. Shifts in the Socialsphere
  6. Health Tech Tackles Mental Health
  7. Transmedia Storytelling Collabs

 

Click here to download the report

It has come to our knowledge that fraudulent messages are in circulation by third parties representing themselves as iProspect employees or agents. These are often linked, but not limited to, subscriptions to social media channels in exchange for monetary returns, jobs in iProspect or similar matters offering monetary returns. iProspect India has an active case with local law enforcement authorities and are reporting all new cases that are bought to our attention.

Please be aware and be safe. None of the entities, brands or employees of iProspect or dentsu pay people for writing reviews, subscribing or liking to channels on any digital platforms nor for introductions or jobs in iProspect. You may report any fraudulent incidents by writing to us at Connect.India@dentsu.com. Any transactions are at your own risk. Dentsu will not be liable for any loss or damages.