BRAND AND PERFORMANCE
Staying ahead of the curve and gaining a comprehensive understanding of the current state of media cost inflation is critical for those brands that want to thrive in this current climate. With the economy recovering from the pandemic, the imbalance between brand demand for advertising and the supply of audiences is driving media cost inflation, affecting both businesses and consumers. Understanding this reality is key to understanding how this trend will impact a brand's bottom line.
Issue Two of iProspect’s Brand and Performance Series examines why in the face of inflationary pressures, it is crucial for brands to focus on not just survival, but on implementing strategies that will improve efficiency and position the company for long-term success. Brands that take proactive steps to address inflationary pressures will be more competitive in the market. It is also important for businesses to exercise caution and restraint in decision-making, as cutting brand or performance marketing during a recession can be a risky strategy. Download Brand and Performance Issue Two: The Impact of Economic Downturn now to stay informed and make data-driven decisions.
