In Latin America, only 21% of bank customers are willing to keep their existing level of business with their bank.
As consumers now benefit from a plethora of choices, banks need to reinvent themselves to stay relevant. Technological fluency, operational efficiencies and capacity for rapid adaptation to changing regulations are obvious pillars for performance today, but in an industry where trust and customer experience are the alpha and omega, genuine understanding of consumers’ expectations is more than ever the real cornerstone of success.
Are consumers in Latin America willing to share their data? Are they ready to embrace robo-advisers? Would they bank with tech platforms, and why? These questions are becoming more and more important for banks, and, believe it or not, how they are tackled will have an impact in the further development of e-commerce and financial inroads in the region.
