Director - Analytics

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Job Description

  • Offer consultation services for a client’s data strategy, including but not limited to the analytics, advanced marketing analytics, data activation, data science, tag management, performance reporting. The current set of client services is cantered on Google Marketing Planform and Google Cloud Platform.
  • As Analytics Director, you will support iProspect’s sales team in proposals, pitches and engagements. With the clients you directly manage we will look to you to mentor and grow those clients with services appropriate to the business needs of that client.
  • Translate business requirements into technical requirements (measurement plans) and follow through project execution
  • Manage relationships and projects with internal and external stakeholders across multiple large accounts
  • Support the iProspect's Data Team to improve service delivery capabilities and identify project growth opportunities
  • Develop and manage project plans (team member allocation, timeline, budget, deliverables)

Background Sought

  • Strong grasp of the digital analytics industry (web, mobile, apps). Experience in digital media campaigns is appreciated.
  • Technical expertise with Google digital marketing products is required: Analytics, Tag Manager, Data Studio, Optimize, BigQuery, Cloud Platform.
  • Proficient in tools like BigQuery/SQL, R, Python, visualization tools like Google DataStudio, and/or Tableau, Power BI, MS – Office, Google Ad/Campaign Manager
  • Knowledge of Adobe Experience Manager (Analytics, Launch, Target) and/or of Salesforce Marketing Cloud are a definite bonus.
  • People management experience is plus
  • Project management experience, including but not limited to
  • Demonstrated ability to lead in-person client meetings or client summits
  • Demonstrated ability to effectively operate independently and in a team environment

What You Bring:

  • 5-10 years of data analytics experience, whether at a publisher, agency, trading desk, technology company, or other
  • Installation & Architecture experience with Google Analytics (360), Adobe Analytics, Data Studio, Salesforce, Target, Optimizely, Google Optimize, and any other analytics & visualization platforms
  • Outstanding value assessment, problem-solving, and abilities, along with an ability to influence & motivate cross-functionally
  • Able to read/write basic HTML and Javascript and query databases with SQL/BigQuery
  • Excel at relaying technical requirements to engineers for execution any custom code
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage