Co-Op

In a world where marketing funds are jointly invested by manufacturers and retailers, our experts manage the process, the marketing and the ROI.

How it works

  • 1

    Scope

    We research the overall opportunity and size up the potential for Co-Op for both manufacturer and supplier in a given sector.

  • 2

    Construct

    We develop the full program strategy, defining targets, outlining media channels and creative needs, setting pricing, and estimating likely returns.

  • 3

    Create

    Our design and build capabilities allow us to produce any creative assets required for the Co-Op program.

  • 4

    Manage & Report

    iProspect manages the full execution and day-to-day operations for Co-Op programs, and we deliver ongoing, detailed reports to all Co-Op parties.

With a majority of consumers turning to the web and mobile to research and shop for goods and services - now, more than ever, reaching shoppers locally means meeting them online.

Explore

Co-Op at iProspect

Learn how it

Drives Results

Staples' digital co-op program has been a huge success and iProspect has been a fantastic partner. Co-op has given Staples the ability to amplify our media dollars and go to market in a larger sense. We've created deeper relationships with the digital marketers at our vendor partners.
Jay Poropatich Sr. Director, Digital Marketing, Staples