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In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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Future Focus 2020 - The Next Ten Years

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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Future Focus 2019: Searching for Trust

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From Novelty To Necessity

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Future Focus 2018: The New Machine Rules

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Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.

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Future Focus: Delivering Growth in the Digital Economy

As the pace of the Digital Economy accelerates, brands are challenged to meet growing customer expectations. See how you can win by adapting quickly and organizing for future success in 2017.

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How Personal is Too Personal?