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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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One-Click Social Commerce

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Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.

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Future Focus 2018: The New Machine Rules

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From Novelty To Necessity

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Future Focus 2019: Searching for Trust

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Personal, Adaptive, Valuable: The Future of Retail

iProspect's proprietary consumer research study reveals a single theme: people of all demographic, gender or age, increasingly expect a personalized, adaptive and valuable retail experience.

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The Ageless Internet: From Silver Surfers to Golden Geeks

Research by iProspect, in partnership with independent market research specialist Coleman Parkes Research, shows there is no age-based digital divide.

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Future Focus 2016