Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
Latest at iProspect
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.
iProspect's proprietary consumer research study reveals a single theme: people of all demographic, gender or age, increasingly expect a personalized, adaptive and valuable retail experience.
Research by iProspect, in partnership with independent market research specialist Coleman Parkes Research, shows there is no age-based digital divide.
