We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookies Notice. Otherwise, if you agree to our use of cookies, please continue to use our website. To learn more, view our Cookies Notice.
After 25 years of using cookies, our needs for the critical web tool are changing. Though some may say the cookie is dying, the truth is that the cookie is not going anywhere, it’s just in need of a bit of a change.
With legislation to privacy like GDPR and CCPA, cookies can still have an impact on data and will provide key insights long into the future. Using third-party cookies to track and target advertising is absolutely critical for brands and marketers, and understanding how these work are more important now than ever before.
Download this whitepaper to understand the difference between first- and third-party data, which browsers allow them, what the future looks like for cookies and how brands can be prepared for the evolution of the cookie.
