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IAB Connect 2014 Twitter Roundup

IAB Connect 2014 Twitter Roundup | iProspect Ireland Blog

So on the topic of storytelling, here is my story containing the key story lines and exciting plots from today’s event. I finished the event with sore thumbs and hardly any battery left on my phone but I tweeted throughout capturing as many key points presented by each of the speakers. If you missed out on the event, here is a collection of tweets from through the event.

Suzanne McElligott, CEO, IAB Ireland

Suzanne kicked off the event with some great insights and statements.

 

Joanne Looby ( Guiness Global Senior Manager)

Joanne was the first of the speakers and what a great presnetation to start the event. Joanne spoke about Storytelling from the Traditional to the Multi-Channel.

 

Amit Kotecha (Head of Marketing, EMEA, Quantcast)

Amit flew in from the UK and spoke about how Only Data has the Answer.. and other geeky stuff!

 

Steve Pimsoll (Chief Technology Officer, Mindshare Worldwide)

Steve gave a very insightful and interesting presentation

and backed everything up with some mind blowing case studies. Steve spoke about How Data can Transform your Business.

 

IAB Ireland Search Council – iProspect MD Julian Lynch & Mindshare Search Account Director Ollie Smith

After the break the IAB Ireland Search Council featuring our own MD Julian Lynch shared their experience on Ensuring that Search is the Hardest Working Online Tool for Turning Your Stories into Business. Julian used UPC as a case study and Ollie used Hellmans as a case study.