The SEO team is taking it back to the old school with this month’s series. Not back to the old techniques that used to help people rank but now end in Google penalties, but those ideas we’ve always known to be true, like asking “would a human read this?” and making sure that the website you build is created in a way that people can find and visit it.
Consider this series the equivalent to leaving your mobile at home and taking a walk—take a deep breath, consider the simple things and remember what’s at the heart of what you do, which in SEO’s case is the user.
Statements that are not true:
User experience and SEO don’t work together—their processes conflict
Statements that are true (for now):
It’s easy to get wrapped up in cool new tools and techniques. We’re just as guilty as the next person of live-tweeting industry talks about the next big ideas and tools. By all rights, we should be keeping up and using the sharpest tools in the box, but not at the expense of forgetting our foundations and using a one-size-fits-all mentality in our SEO strategy. We can’t talk about user journey funnels, mobile updates and local optimisation without doing the right prep. We need keep in mind industry best practice and learning from our users.
That’s why we’re taking it back this week. So put on some good music, pull up your favourite old school website for a laugh and tune into the blog this week for some serious old school SEO techniques that (sometimes with a few tweaks) are still rolling strong today.