by Amanda Duff, 7th February 2017

Now I’m going to say from the outset I’m a massive cynic; as much as I’d like to believe the trend for social activism in ads comes from brands trying to be good I find myself questioning their motives. When Kenco came out with Coffee v Gangs, much as I loved their product I questioned if it was a ploy to brand themselves as ethical while not embracing Fairtrade and ensuring their farmers are paid properly.