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Mobile SEO Series: The Good, the Bad, and the Mobile Optimised

The last few days we’ve looked and why mobile optimisation is vital for your business, the technical elements needed to make it work, local SEO for mobile, and considerations for user experience on mobile devices.

Now, we will give you some practical examples of browsing and researching on a mobile device, and what obstacles users regularly come across.

First thing first – here’s some food for thought:

I’ve a 30 minutes train journey for work. One evening this week, I decided to make use of that time and conduct some research on my phone.

First, I decided to see what courses were on offer in Dublin – if I wanted to return to study. I began my search with some of the top institutes in Dublin to see what they have to offer.

I’m not going to lie… this homepage for UCD had me running a mile:

All that pinching to read and click links lasted about 4 seconds.

DIT did not do much better:

I didn’t even try navigate.

DCU have a better (but still not great) platform for mobile browsing… once you get back past their gigantic Cookie Policy message, buttons were easier to click and not much pinching needed:

With Digital Marketing Institute, my faith was being (slightly) restored – a large Cookie Policy did block the logo BUT I was brought straight into a mobile-friendly list of courses – exactly what I was looking for. So I might actually spend some time browsing here.

DMI Mobile Website

What have we learnt?

Lesson number 1: Get a mobile optimised website

Lesson number 2: First Impressions Count

Lesson number 3: Cookie policies should be discreet, not block your logo and preferably be places at the bottom of the screen.

Lesson 4: It’s probably not worth the effort of finding a course, so I will stick to my day job.

After giving up on studying, I thought some exercise might be better.

I found a clear and easy to navigate website from the The Yoga Hub and thought I was on to a winner! I could easily browse through the classes on offer and find what I wanted. I was ready to convert...

Yogu Hub Website

Until I reached the booking page:

I gave up and decided to search for a running group in Dublin.

This time, I paid more attention to what Google was telling me and went for Tina’s ‘mobile-friendly’ website:

I quickly found what I was looking for (and was happy they were going to make running easy too!).

 Run site 2

I’m in!

Several pages and clicks later, my hunt for booking online brought me to a complicated, un-optimised page, which had little resemblance to what I was reading 3 pages ago…

book online Tinarun with Tina

Oh well.

Lesson 5: Keep in simple – less clicks!

Lesson 6: Don’t forget your cart / booking / payment process. Arguably the most important part, right?

Lesson 7: Maybe I am destined to yoga at home and go on lonesome runs.

Now, my 30 minute train journey is up and I am looking at my phone like this guy:

Tomorrow, I will bring a book and leave my smartphone in my pocket.

The final word:

Nearly ¾ of mobile users say they’re more likely to revisit mobile-friendly sites.

We hope you enjoyed our blog series this week and that it has prompted you to take a critical look at your own business’s mobile presence – and do something to improve it. Have questions? Contact us via phone, email or Twitter!

Or just check back in March for our next blog series which will be a “Behind the Scenes” look at our Ad-ops team. Find out what ad-ops is, what they do and play some bingo.

“Bingo?!” you say… I guess you’ll have to come back and find out what I mean!