The amount of data that is generated and collected has grown exponentially over the past few decades.
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The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
The digital landscape is constantly changing, keep up to date by reading iProspect's industry updates for Q4 2017
The digital landscape is constantly changing, keep up to date by reading iProspect's industry updates for Q3 2017
