Irish Finance at DMX 2014

At DMX Dublin, we took some time to talk with those in finance who love words like "programmatic buying", "conversion rates" and "pay-per-click". 

We like hanging out with finance gurus because not only do they make businesses tick, but they also increase our IQ by 3 points over the course of this video. Don't believe us? Watch and see. 

Because we’re data nerds, we also took all this info and made it into a super-handy infographic. Check it out! 

Featured: Gareth Irvine, Digital Marketing Manager, Bank of Ireland | Annette Ni Dhathlaoi, Head of Marketing, Liberty Insurance | Deirdre Currid, Digital Marketing & Social Media Manager, KBC Bank