We were wondering the exact same thing, so we asked some of Ireland's digital masterminds at DMX Dublin that exact question. Watch now to hear some of their massively great digital insights that we packed into this bite-sized video.
Featured: Alex Gibson, School of Hospitality &Tourism, DIT | Fred Carlson, DoneDeal.ie | Dave Douglas, Ebow | Peter Reynolds, Oracle | Aine Osbourne, Carat Ireland | Samantha Kelly, #IrishBizParty