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A New Era of Content

Discover the latest research from iProspect and BrightEdge.

In conjunction with BrightEdge, we looked at the performance of billions of pieces of content from over 9000 brands — including many FTSE 100 and Fortune 500 industries — and found that although the biggest driver for performance was engagement, only 1 in 5 pieces of content produced by brands are engaged by their target audience.

Our latest research looks that the future of content and performance, and how content increasingly needs to be driven by ROI – but how performance marketing also needs to backed up by high-quality editorialised content. It’s a paper that truly showcases the need to bring art and science together in order to cut through the noise online.

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