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POVs

Chrome’s Move to HTML5

Chrome is changing the functionality of Flash ads.
Here's what you need to know.

A few months ago, Chrome introduced an opt-in setting for users to speed up browsing and reduce power consumption on pages containing plugin content. To conserve a computer’s resources, this setting pauses’ certain plugin content, including many Flash ads.

This functionality has been the default in Safari since last year and will be turned on by default in Chrome as early as September, so users can enjoy faster performance and preserve battery life across their devices. 

Download our POV to learn more. 

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