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Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu

Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu

dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.

2 mins read

Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.

2 mins read

Common Website Migration SEO Mistakes to Avoid

Common Website Migration SEO Mistakes to Avoid

Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.

4 mins read

What should brands learn from Google Search Algorithms

What should brands learn from Google Search Algorithms

Google Search Algorithm Updates are a great source for brands to adjust their organic strategy, rather panicking about it. Learn more on how can you use it to your advantage.

3 mins read

iProspect @ CES 2023: What's Next In Tech & Media

iProspect @ CES 2023: What's Next In Tech & Media

In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.

1 mins read

iProspect bags the Zalando media account

iProspect bags the Zalando media account

The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.

2 mins read

News

Future Focus 2021: Brands Accelerated

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The importance of maintaining investment during periods of financial downturn

The importance of maintaining investment during periods of financial downturn

Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?

4 mins read

Ad Spend Report December 2022

Ad Spend Report December 2022

Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.

2 mins read

RECMA names iProspect as ‘surging’ in annual media network report

RECMA names iProspect as ‘surging’ in annual media network report

RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.

2 mins read

iProspect featured in WARC’s Gen Z Report

iProspect featured in WARC’s Gen Z Report

What do they think marketers need to keep in mind when trying to engage young people? Discover more about Gen Z, at iProspect.

3 mins read

Midyear dentsu Ad Spend Report 2022

Midyear dentsu Ad Spend Report 2022

The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.

5 mins read

iProspect snaps up Josh Dwiggins as new Global Chief Client Strategy Officer

iProspect snaps up Josh Dwiggins as new Global Chief Client Strategy Officer

iProspect announces the appointment of Josh Dwiggins to its global leadership team as Global Chief Client Strategy Officer.

2 mins read

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