In Latin America, 51% of smartphone owners are using Voice to search for what they need and like on a weekly basis.
How often, when and why are people in Latin America using Voice? What are their expectations, and will technology be able to meet them? Does commerce play a role in this new space? How can brands make the most of the rise of Voice technology and digital assistants today?
At iProspect, we drive business results for many top global brands. Our recent survey of consumers in Argentina, Brazil, Chile, Colombia and Mexico is a first of its kind in-depth look into their reasons, expectations, wants and attitudes towards Voice.