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RECMA names iProspect highest-growth media network globally

RECMA names iProspect highest-growth media network globally

iProspect: Fueling Success Globally. From major client wins to soaring rankings, our unstoppable growth is reshaping the industry. Join us at the forefront of digital marketing excellence

3 mins read

Pinterest Marketing Strategies for Business

Pinterest Marketing Strategies for Business

Summer hasn’t even officially begun, but as marketers, we’re already thinking about going back-to-school. This summer your time could be well spent perusing Pinterest – and not just for creative cocktail and grilling recipes. According to Experian’s 2014 Back to School webinar, searches with “Pinterest” as a keyword have increased 377% YoY. Teachers, parents and students alike are taking to Pinterest to find inspiration for everything from lesson plans and classroom décor, to after-school snacks and first day outfits. This means that brands of all stripes could benefit from leveraging the platform. It also points to how important visually compelling content has become as an integral part of a digital strategy.   Why Pinterest Is a Valuable Marketing Channel? Consumers are increasingly engaging in visual social media platforms and marketers are taking notice. Pinterest, for example, is incredibly visual and since its launch, the other platforms are making enhancements to their platforms – and their ad offerings – to make them more visual, too. Google+ adopted a very Pinterest-esque look-and-feel, Twitter now previews photos in timeline and recently started to allow for 4 photos per tweet. Facebook has given page posts (paid and organic) more real estate with larger photos, and the list goes on. It’s no wonder, then, that Pinterest is becoming so popular.   Paid Advertising on Pinterest Pinterest also recently rolled out the next phase of their paid advertising offering: promoted pins. However, it is still only available to a select set of advertisers for the time; however those marketers not included in the original roll out can still leverage the platform. We’ve seen brands leverage the sophisticated targeting made available by Facebook to engage in direct-response marketing by featuring “top pinned” products.   The Benefits of Using Pinterest for Business There are 3 additional benefits to using Pinterest that extend beyond a brand’s social strategy. Linking: Pins can include links (with utm or similar tracking – but no DFA tags just yet!) back to your site, providing the opportunity to convert if you have an ecomm site. SEO Value: The content of the pins can be optimized for SEO value. Pins were seen as one of the top correlations to increases in ranking according to the latest Search Metrics report. Enhancing Paid Search: As part of a paid search strategy, a brand can start by researching volume around the their product terms and words like “pins” or even more broadly, “inspiration.” Leveraging paid search performance data can also help shape your Pinterest strategy. Top selling or high search volume products could be a starting point for back-to-school pins. Last year, interest in “back to school” peaked August 18-24. However, users began their search at the beginning of June and continued until October. This is all the more reason to launch campaigns early. Before engaging in any social media strategy, you must understand the vernacular. Yes, you should do it but first define a measurement strategy. Then you can make Pinterest – and the concept of visually powerful content – a part of your digital strategy. 0

3 mins read

What Are Floodlight Tags?

What Are Floodlight Tags?

A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site.

3 mins read

Navigating The Pace of Progress: Insights for Brands in 2024

Navigating The Pace of Progress: Insights for Brands in 2024

Gain insights into Gen Z consumer behavior with our recent LinkedIn Live session and report, "The Pace of Progress: Gen Z Edition." Discover trends and strategies for success in 2024. Download now for actionable insights.

2 mins read

 iProspect Perspectives: Celebrating Career Milestones and Achievements

iProspect Perspectives: Celebrating Career Milestones and Achievements

iProspect celebrates women's strength and resilience on International Women's Day. They highlight the insights and career achievements of their female employees.

2 mins read

iProspect Perspectives: What We Wish We Knew When We Were Younger

iProspect Perspectives: What We Wish We Knew When We Were Younger

iProspect Perspectives: Celebrating Women's Day with insights from our fantastic ladies. Discover their answers to "What We Wish We Knew When We Were Younger."

2 mins read

Insights

The Next Generation of Performance Media

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iProspect Perspectives: Our hopes for International Women’s Day and Beyond

iProspect Perspectives: Our hopes for International Women’s Day and Beyond

iProspect is spotlighting women for International Women's Day. They're exploring their hopes for the next 5 years, including celebrating women's contributions without gender distinctions, respecting and valuing women in society, and reaching true equality in the workplace.

2 mins read

Intersection | iProspect’s New Content Mini Series Ep. 1-3

Intersection | iProspect’s New Content Mini Series Ep. 1-3

iProspect just got a lot bigger with Merkle Media and iProspect North America uniting under a single promise, to help future-ready brands generate demand and accelerate decisions at every media touchpoint.

2 mins read

iProspect Japan Named Bronze for X Advertising Official Partner

iProspect Japan Named Bronze for X Advertising Official Partner

We are pleased to announce that iProspect Japan has been named as a 'Bronze Partner' in the 'X Advertising Official Partner Program'.

1 mins read

Intersections Ep 3

Intersections Ep 3

In this discussion, Whitney Fishman, EVP, Head of Innovation, and Liz Vance, EVP, Managing Director, at iProspect US, place their bets for 2024.

1 mins read

Intersections Ep 2

Intersections Ep 2

This discussion between Emily Anthony, SVP Head of Integrated Planning, and Michelle Snodgrass, EVP Head of Strategy, at iProspect, explores how iProspect is helping brands navigate the performance transformation journey.

1 mins read

Intersections Ep 1

Intersections Ep 1

Hear from our powerhouse leadership-duo, Liz Rutgersson, CEO, and Amanda Moore, Chief Growth Officer, on their vision for 2024.

1 mins read

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