A Search Engine Optimization challenge for the most competitive keywords in Google search results during the Greek Elections 2015.
website organic sessions on elections day
organic users visited the website on election’s day
website organic sessions the day after the elections
organic users visited the website the day after the elections
Being just two weeks away from the elections day, the competition constantly increased. So we focused on the only technique that could offer the appropriate boost in search rankings and at the same time on optimizing user experience and trust, in order to avoid increased bounce rate.
An extended keyword research allowed us to identify keywords with augmenting search volume and identify the competition. Through this research, we also gained insights for keywords with low competition but with many monthly searches.
Not being able to rely on link building because of the limited time, the only method we could depend on was the On-Page Optimization: