Publishing
My Cake Decorating
See how a facebook page served as the only communication channel of the Bubbaloo brand and how original content skyrocketed organic reach ‘beating’ facebook’s algorithm.
fans in a few months with ~0 media-spend
engagement rate/post, with an organic reach of 7% (compared to the usual 2-3%)
interactions. 80% of the comments are replied by ‘Bubba’ with tailor made multimedia material.
organic impressions, with an av.frequency 2/day for top of mind awareness