The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.
As the pace of the Digital Economy accelerates, brands are challenged to meet growing customer expectations. See how you can win by adapting quickly and organizing for future success in 2017.
We surveyed 4,500 consumers across 8 markets to test how much personalization can be valuable without being intrusive.
