We saw a high drop-off on the Flight Search & Select page where only 21% of visitors clicked through to the next page. Various studies (both surveys and usability surveys) show that visitors often try to find the best deal by searching through both popular travel websites and airline websites. The challenge was to convert more people who were comparing prices on multiple sites and fill at least 80 additional Transavia aircraft through the solution.
When a user switches to another browser tab while comparison price shopping, we customise the Transavia page title with a personalised and relevant text that matches the search parameters. This draws the user’s attention back to the Transavia webpage and results in more completed bookings.
