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THE CHALLENGE

The launch of NIVEA's In-Shower Body Lotion was a commercial success, with positive feedback from the user and a high rate of re-purchase. The brand wanted to maintain its leadership and sought iProspect to assist with generating the first purchase within Amazon.

The Results

The In-Shower Body Lotion campaign, orchestrated by iProspect in partnership with Amazon was a great success, with a direct impact on the sales while also having a halo effect on the activity of the entire NIVEA store.

This campaign allowed us to advertise our offers in innovative spaces, but to also significantly increase our online sales during and after the campaign. We are delighted by the results and the support of iProspect.

valerie_fritsch

NIVEA In-Shower Body Lotion

Leveraging Amazon Paid Media to Generate Sales

NIVEA