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Reverse and restore the drop in search traffic volume on a new website


The Challenge

In 2011, only two months after renewing its website, Grupo Fleury, in partnership with our sister agency, AgênciaClick Isobar, asked iProspect to diagnose the large drop in search traffic volume on the new site.

The Results

Traffic restored in

5 months

Growth after 1 year


After the initial site traffic stabilized in 1 year, Fleury achieved an additional 105% growth in organic visits.


We earned the trust of this customer, who has renewed and expanded its partnership with iProspect.

The Strategy

Our team created an action plan to restore Fleury's search engine position by optimising the technological and content marketing aspects of the site with a focus on relevant terms in the laboratory category.