Grupo Fleury launched its new brand, a+ Medicina Diagnóstica, with two major challenges. First, to stand out in the fiercely competitive lab segment market, the challenge was to obtain prominent ranking in Natural Search (SEO).
Positioning a+ Medicina Diagnóstica among search results presented an additional challenge since the term “a +” is a technical impediment to the search engine optimization work. iProspect's Natural Search (SEO) team met both challenges to optimise the new brand portal by creating a content marketing plan including specific strategies to overcome the existing technology barriers.
After ten months, organic search traffic results outnumbered direct traffic results, becoming the primary source of visits to the site. The brand's website appears on the first page in search engines for terms related to specialized laboratories.
