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Services

Sales Partner -
Google Marketing Platform

OVERVIEW

Google Marketing Platform (GMP) is a leading digital advertising and analytics platform, offering solutions for media (Search Ads 360, Display & Video 360), measurement and reporting (Analytics 360, Data Studio, Surveys), and performance management (Tag Manager, Optimize). Whether you are exploring if Google Marketing Platform is the right choice for your business, getting started with the platform, or looking into advanced integrations with Google Merchant Center or Google Cloud, iProspect can help.

Get the most out of Google Marketing Platform

OUR APPROACH

As a Google Marketing Platform Sales Partner with more than 750 experts and 18 offices certified for Google advertising and analytics products across the globe, iProspect can help brands unlock the true potential of the Google Marketing Platform to take their marketing efforts to the next level. We not only provide platform access and onboarding, but also support, training and consultancy across the whole stack of Google Marketing Platform tools.

iProspect’s innovative use of Search Ads 360’s most powerful features allows us to test our products and focus on the geographical areas that best serve our stores. The approach has been so successful that we’ve evolved it into a fully-fledged campaign. It now serves as a vital part of our digital marketing efforts.

Tania Douglas

Media Manager UK & IE, IKEA UK

OUR FLEXIBLE MODEL

We tailor our Google Marketing Platform solutions to your needs. Our flexible support models offer you the opportunity to be self-service, fully managed or somewhere inbetween.

• Self-Service: Our experts will onboard your GMP accounts, train your teams, and provide guidance that will enable you to manage the technologies yourself.

• Full-Service: With complete campaign management, support and advice, our GMP experts are prepared to manage your campaigns start to finish.

• Hybrid Service: We will build a custom blend of support services so that your teams benefit from the right advice when they need it the most.

HOW IT WORKS

  1. Discovery

    This looks at exploring your requirements and identifying how the Google Marketing Platform stack can assist your marketing objectives, and the key benefits it may have for you.

  2. Seamless Set-Up

    Implementing a successful onboarding process for our clients is just one of the things we do. From the creation of your accounts, to providing access for your team, through to initial training session enabling you to hit the ground running - we’ve got it covered!

  3. Support

    From self-service to fully managed and everything inbetween, our Google Marketing Platform specialists support you across a range of services, including campaign implementation, reporting & optimisation and much more.

  4. Bespoke Training

    The Google Marketing Platform is ever evolving with exciting new features, which is why we offer best-in-class training sessions built from the ground up with your business in mind, covering topics requested by you. These can be delivered face-to-face or via webinar.

  5. Regular Check-Ins

    Our dedicated team of specialists will have regular contact with you to ensure you are utilising the platform to its fullest potential, making use of important features and the latest updates.

Services

  • Paid Search
  • Site Analytics
  • Programmatic
  • Reporting & Insights