New York Sep 25th: At the third annual North America Bing Agency Awards, iProspect received three awards. iProspect US won Growth Hacker of the Year, and iProspect Canada took home Agency of the Year (Canada) and Accreditation Champion of the Year (Canada).
The Bing Agency Awards took place in New York to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. Bing Ads, whose Bing Network is the second largest search provider in the world and today powers nearly one third of all PC searches in the US, has recognized the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence search offers marketers to succeed across the digital marketing mix.
“Winning the Bing Agency of the Year Award for the second year in a row is an amazing recognition of our team’s hard work. For us, this award not only recognizes the degree of excellence we are delivering for our clients and the strong partnership between iProspect Canada and Bing, but also, the high level of commitment and perseverance of our team.” Commented Remy Leclerc, CCO, iProspect Canada. “We work in an industry where we’re constantly switching from one priority to another and it sometimes feels like a mad sprint to deliver on deadlines. We were also honored to win the Accreditation Champion of the Year Award for a second year in a row. Two nominations, two wins! Congratulations to our team and a big thank you to Bing for making it all happen!”
“At iProspect we’re always pushing our partners to deliver more—more features, more value and more innovation.” Added Jeremy Hull, SVP, Innovation, iProspect. “The best partners are the ones who challenge us in return to continue to evolve. Our recognition as Growth Hacker of the Year in the Bing Agency Awards is a testament not only to our work, but also to our partnership with Bing Ads. Together, we’re collaborating to test new ideas and create new ways for brands to connect with their customers. I’m extremely proud of our work with Bing and look forward to another year of innovation!”
“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Bing,” said Paul Longo, Head of Agency Development, North America, Microsoft Search Advertising.
iProspect is a global, award-winning agency – driving business performance for the world's largest brands including adidas, Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,300 employees spread over 93 offices in 55 countries.
In 2017, iProspect won more than 200 awards including 15 leadership recognition awards and 33 Agency of the Year titles, and was named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and both Best Place to Work and Most Effective Media Agency by The Drum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
Go to www.iprospect.com or follow us on Twitter @iProspect.