MERGERS & ACQUISITIONS

iProspect Launches in Vietnam Through Acquisition of Ambient Digital Vietnam

Vietnam's Largest Independent Digital Marketing Agency will Join iProspect, Launching iProspect Vietnam


Dentsu Aegis Network announced on July 4th that it has signed an agreement to acquire Ambient Digital Vietnam – the country’s largest independent digital media agency, launching iProspect in the market. The acquisition will add significant scale and capability in integrated digital media, combining Ambient Digital Vietnam’s programmatic ad-tech platforms, digital creative production and social management with iProspect’s global performance and search capabilities.Post-acquisition, Ambient Digital Vietnam will be rebranded as iProspect Vietnam.

Established in 2010, Ambient Digital Vietnam is a full service digital agency with headquarters in Ho Chi Minh City. With 95 employees in Vietnam, it is the largest independent digital media agency and the largest single touch point of local premium inventory with exclusive rich media formats. Its planning and buying teams have established a reputation for delivering excellence across performance KPIs – ranging from audience engagement through to sales – across targeted biddable, programmatic and social. 

Since it was founded, Ambient Digital has expanded across Southeast Asia and, most recently, into Hong Kong. The non-Vietnam businesses are not part of the acquisition and will continue to run independently.

Sanjay Bhasin, CEO of Dentsu Aegis Network Indochina, said: “Dentsu Aegis Network’s acquisition of Ambient Vietnam is the lynchpin in driving towards our strategy to be the leading marketing services group built for the digital economy in the region. They have grown to become the largest independent digital media agency in Vietnam and continue this journey by spearheading the entry of iProspect here. As multi-screen search and performance campaigns become a key focus for advertisers, the launch of iProspect through the Ambient acquisition ensures our clients continue to succeed in the digital space.”

Joanna Catalano, CEO of iProspect APAC, said: “Vietnam is a star amongst the Southeast Asian economies, and as a digital advertising market offers high growth potential. Combining Ambient Digital’s market tailored approach to performance and iProspect’s international experience and clout allows us to create a scaled and highly competitive performance-first full service offering unique to Vietnam. iProspect has a strong presence throughout Southeast Asia, and the addition of Ambient Digital completes the puzzle by launching a strong operation in Vietnam to set us up well to pursue multi-market business in the region.”

Joining the leadership team from Ambient Digital are Thu Nguyen – Founder and Chairman, as CEO of iProspect Vietnam, and Andrew Stephens – Co-founder and CEO, as Chief Growth Officer of iProspect Vietnam. They will report to Sanjay Bhasin, Dentsu Aegis Network Indochina CEO. 

Thu Nguyen, Founder and Chairman of Ambient Digital, and Andrew Stephens, Co-Founder and CEO jointly said: “Dentsu Aegis Network brings to Ambient Digital Vietnam the credibility and gravitas of an international agency group. We have been working closely with Dentsu Aegis Network Vietnam’s agencies for some time and have already seen early successes with this partnership. 

“iProspect’s Vietnam launch is significant as it marks the first entry of a global performance agency in this market. The integration of iProspect’s tools and technology with Ambient’s local knowledge and digital expertise represents a unique and robust offering for Dentsu Aegis’ clients, our clients and the clients we are yet to meet. The evolution of Ambient into iProspect is an exciting opportunity which allows us to bring the most advanced digital solutions to the Vietnam market,” they added.

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For further information contact:

Pei Xuan Lim               
Regional Communications Associate Director
Dentsu Aegis Network Asia Pacific
E: PeiXuan.Lim@dentsuaegis.com


Notes to Editors:


About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists. www.dentsuaegisnetwork.com


About iProspect

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries.

In 2018, iProspect won more than 200 awards including 15 leadership recognition awards and 25 Agency of the Year titles, and was named Digiday’s Agency of The Year. iProspect is named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and took home 4 Effie awards across the globe in 2018.

iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Go to www.iprospect.com or follow us on Twitter @iProspect.​

  

Original Sources:

https://www.dentsuaegisnetwork.com/sg/en/news-releases/dentsu-aegis-network-launches-iprospect-in-vietnam-through-acquisition-of-ambient-digital-vietnam#top

https://www.thedrum.com/news/2019/07/04/dentsu-aegis-launches-iprospect-vietnam-following-ambient-digital-acquisition