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The Essentials: Q2 2020

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The Essentials: Q2 2020 - Introduction

Read volume 2 of The Essentials, a content roundup featuring a selection of some of our best thinking across the globe from Q2 2020.

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Google Ads 2020 Product & Feature Announcements: “Be Helpful”

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Marketers Accelerate on Content Commerce and CRM in the Midst of the COVID Crisis

A new report by Dentsu Aegis Network, The Reality of Recovery: A Post COVID-19 World, based on the responses of 700+ clients across 36 markets, shows that if we are to derive one truth from the current events, it is that the pandemic accelerates brands’ transformation, especially regarding their digital capabilities.

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Unlocking Data-Driven Creative Personalization

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5 Considerations in Light of COVID-19

In light of the COVID-19 pandemic, our experts have compiled 5 quick tips for each of their areas of expertise.

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Insights

In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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The Transformation to Free Product Listings on Google Shopping

Google is allowing unpaid product listings on the Google Shopping Tab.

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A Brand's Guide To Working With TikTok Creators

5 key steps brands should take to engage TikTok in their social media strategies.

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YouTube SEO Guide

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Content strategy during COVID-19

Read about our 5 key strategies for an effective content strategy during the COVID-19 pandemic.

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