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#The Essentials - Q2 2020

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The Essentials: Q2 2020 - Introduction

Read volume 2 of The Essentials, a content roundup featuring a selection of some of our best thinking across the globe from Q2 2020.

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A Brand's Guide To Working With TikTok Creators

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5 Considerations in Light of COVID-19

In light of the COVID-19 pandemic, our experts have compiled 5 quick tips for each of their areas of expertise.

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YouTube SEO Guide

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Unlocking Data-Driven Creative Personalization

The in’s and out’s of delivering real-time creative for an audience of one.

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The Transformation to Free Product Listings on Google Shopping

Google is allowing unpaid product listings on the Google Shopping Tab.

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Google Ads 2020 Product & Feature Announcements: “Be Helpful”

Google announced several new tools and features designed to help small businesses respond to the challenges of the global pandemic.

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Marketers Accelerate on Content Commerce and CRM in the Midst of the COVID Crisis

A new report by Dentsu Aegis Network, The Reality of Recovery: A Post COVID-19 World, based on the responses of 700+ clients across 36 markets, shows that if we are to derive one truth from the current events, it is that the pandemic accelerates brands’ transformation, especially regarding their digital capabilities.

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Content strategy during COVID-19

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