A new report by Dentsu Aegis Network, The Reality of Recovery: A Post COVID-19 World, based on the responses of 700+ clients across 36 markets, shows that if we are to derive one truth from the current events, it is that the pandemic accelerates brands’ transformation, especially regarding their digital capabilities.
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This article is intended to help business leaders quickly understand some of the key trends at play during the early stages of the COVID-19 outbreak.
Explore the Trends
Driven by the digitisation of consumer behaviours, from shopping to entertainment to management of their lives, digital transformation has become an imperative for virtually every business.
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