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Chris Whitelaw

iProspect’s Chris Whitelaw promoted to President of EMEA and joins global team as Global Commercial Director

London, 26 January 2016: Chris Whitelaw, CEO at iProspect UK, the world’s largest digital performance agency, has today been promoted to President of Europe, Middle East and Africa and joins iProspect’s global team as Global Commercial Director. Whitelaw will report directly into Global President, Ben Wood.

Within his new role, Whitelaw will be responsible for iProspect in the EMEA region by supporting the 42 offices and over 1,700 digital experts iProspect has in the region. The EMEA region has experienced substantial organic growth in recent years further bolstered by acquisitions. Whitelaw will also be working to ensure that iProspect delivers greater value through smarter commercial relationships with clients and partners, on both a global and local level.  

Whitelaw was previously the Founder and President of I Spy Marketing which was acquired by iProspect in 2012. Whitelaw, joined iProspect UK as Chief Operating Officer in 2012, before being promoted to CEO after just nine months. Previously Chairman of the IPA’s Search Group, Chris was also appointed a Fellow of the IPA in 2013 and elected to its council in 2014.

Ben Wood, Global President iProspect, said of Whitelaw’s appointment; “Chris has worked tirelessly to build iProspect UK over the past four years, now one of the largest businesses in our network. As our network continues to grow, having more experience and capability in key international roles is crucial. We have to join up the dots and identify ways to deliver value on a global scale – a skill which Chris will undoubtedly bring to the global team, as he leaves the UK business in great shape and in safe hands”.

Chris Whitelaw, President EMEA and Global Commercial Director, said; “In the past four years I’ve seen iProspect grow rapidly, at both a UK level and on a global scale. Our clients are also seeing the global opportunity, and are looking to agencies like ourselves to help them drive value across the board, and not just regionally. On the ground knowledge is still important, but I’m looking forward to helping our 71 global teams work together to drive ever greater value for our clients, and our network as a whole.”



Founded in 1996 as a specialist Search agency in the US, iProspect has evolved to dominate the global digital performance marketing space, driving business outcomes for clients through Paid & Natural Search, Performance Display, Affiliate Marketing, Mobile, Paid Social, Social Media Management, Content Generation, Lead Generation, Analytics and Conversion Rate Optimisation. The iProspect team stretches across 52 countries with 71 offices and over 3,000 employees and works with some of the world's leading advertisers including adidas Reebok, American Express, Burberry, Disney, General Motors, Hilton, Nokia and Shangri-La Hotels & Resorts. iProspect is wholly owned by Dentsu Aegis Network, having been acquired by Dentsu Inc. as part of Aegis Media in 2013.

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Media Contact: 

Nate Nicely
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