Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees. This article is intended to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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Perhaps the hottest topic currently in the industry, digital transformation is on everyone's lips these days. Driven by the digitisation of consumer behaviours, from shopping to entertainment to management of their lives, digital transformation has become an imperative for virtually every business. And with $1.97 trillion forecasted to be spent on some facet of digital transformation in 2022, there are a lot of technology vendors, consultancies, agencies and more pushing hard to take a slice of all this action.
EBP will join iProspect and become ‘EBP an iProspect company’.
