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Tracking Consumer Behaviour Amidst Covid-19 (Coronavirus)

Covid-19 is having an unprecedented impact on all aspects of our lives. We are already seeing significant changes to consumer behaviour in the short term and are anticipating increasing volatility in the weeks to come as we collectively adapt to the new normal.

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At iProspect, our planning capability combines a data-driven approach (unparalleled access to data) with human-led insight (harnessed for more effective outcomes).To track consumer buying, search demand and media consumption across categories, we have created an interactive dashboard and point of view paper. Over the coming weeks, we’ll continue to share insights that we hope will enable partners to positively support their customers in these challenging times.

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