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Tracking Consumer Behaviour Amidst Covid-19 (Coronavirus)

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How COVID-19 is changing consumption and media

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The Marketer's Outlook

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Introducing the Dynamo Brands

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Digital Transformation… Still Loading

Perhaps the hottest topic currently in the industry, digital transformation is on everyone's lips these days. Driven by the digitisation of consumer behaviours, from shopping to entertainment to management of their lives, digital transformation has become an imperative for virtually every business. And with $1.97 trillion forecasted to be spent on some facet of digital transformation in 2022, there are a lot of technology vendors, consultancies, agencies and more pushing hard to take a slice of all this action.

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Amazon Attribution: Will it Answer Your Questions?

For marketers, a key critical challenge in e-commerce is to understand the influence of their media efforts on Amazon sales to better drive their marketing investment. Until recently, Amazon hasn’t offered marketers the right tools to do so, but with the launch of Amazon Attribution, the e-commerce giant is actively working to close the gap with its competitors regarding marketing measurement solutions. Learn about the limitations and benefits of the solution.

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View from on-the-ground at CES 2020

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Future Focus 2020 - The Next Ten Years

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Digital Performance Report: November 2019 Edition