Man leaning against a fence looking at a tablet smiling | iProspect South Africa
#Industry News

Accelerating BMW’s brand through Europe

iProspect will be handling BMW's and MINI's offline media strategy, planning and buying in 24 markets across Europe. 

 

The iProspect team is excited to extend its collaboration with BMW and MINI throughout Europe, as it expands into all 24 active markets in the region. With a shared focus on the future and acceleration, this unique partnership is geared up for success as they work together to build the brand across Europe. 

 

Through its network of agencies, the team has lead offline media-buying for BMW Group in nine European markets for a number of years. This close collaboration and deep understanding of both the business and key audience, together with how they intersect with culture, tech and zeitgeist will help iProspect accelerate the brand's growth in the new territories. 

 

As it scales up the offering and takes on 15 new territories, iProspect will continue to demonstrate the value of performance-driven brand building through offline media channels for BMW and MINI. iProspect will work in close collaboration with The Marcom Engine as the online media agency partner, which is already working with BMW group in Europe. 

 

iProspect looks forward to bringing more progressive thinking, in-depth consumer insights and a highly collaborative service model to help BMW and MINI push their business forward, as the two companies continue their journey together.