During the International Performance Marketing Awards program in London on October 23rd, iProspect received two top awards: 2017 Industry Choice of Agency and Best Performance Marketing Campaign or Strategy for our MENA team’s work with Chevrolet-#unexpected.
We are always honored when recognized for our work, however receiving the Industry Choice of Agency award is especially rewarding as it is based on votes by clients and industry peers and reflects our dedication to deliver unmatched client service, pioneering technology, and our commitment to advertising transparency. This award highlights the core of iProspect’s DNA – our inherent collaborative and innovative mindset.
We are also delighted to share the news that iProspect MENA took home Best Performance Marketing Campaign and Strategy for their work with Chevrolet. iProspect worked with GM to deliver the Middle East and Africa region “the car they never expected” in a campaign that delivered Cost per Rich Engagement of just 1 cent compared to a target of 23, and increased brand image indicators to 89% across key sales markets. Entries in this category were judged by international experts from companies such as Microsoft, trivago, LinkedIn, and Oath.