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The Background

iProspect is a leading digital performance marketing agency that manages Diageo’s Paid Search and Ecommerce initiatives, including Amazon Advertising. iProspect’s Commerce arm is one of the fastest growing capabilities in the agency, specialised to help clients build and maintain a robust commerce presence in an increasingly competitive space. The iProspect team turned to Kenshoo Ecommerce to help scale Diageo’s Amazon’s strategy. 

Results

Increase in Orders

⬆ 62%

Increase in Sales

⬆ 25%

Increase in ROAS

⬆ 26%

Chatbot case study

The CHALLENGE

The alcohol category is fiercely competitive on Amazon, especially during peak season, Black Friday and lead up to Christmas.  Driving category share, increasing sales volume, while hitting ROAS targets and maintaining profitability, has never been more difficult. 

Diageo

Raises the Bar, using Budget Navigator and Automated Actions

Chatbot case study