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Diageo

The Innovation of Chatbots

Chatbot case study

The Challenge

In 2016, Diageo launched its first Malts Whisky Matcher in line with the key Christmas gifting period. The Matcher used artificial intelligence to tap into a customer's preferences.

iProspect teamed up with Diageo to lead all Paid Social activity across Facebook with two main objectives:

1. Drive traffic to the Malts Whisky Matcher

2. Work with the complicated tech structure in place

Results

of users paired with their ideal whisky

79%

active users engaged with the experience

13k

clicked through to buy

17%

social reach

1.4m

Chatbot case study

The Strategy

Users who clicked on the Facebook advert were taken to the dedicated launch page. Following the ‘Get Started’ and ‘Age Gate’ steps, users would be asked about the recipient. Finally, the personalised engine would ask a series of questions around flavours and price point. Once the user received their suggested products, it would issue a CTA for users to ‘Find Out More’ or ‘Buy Online’.

The campaign proved that people who engaged with the bot loved the experience.

Chatbot case study