How up to speed is your business with the pace of change? Join us for breakfast at the Tyneside Cinema in Newcastle upon Tyne as Dan Wigley, Director of Analytics and CRO at iProspect in Manchester talks about the key ingredients for a successful Google Analytics strategy and the pitfalls to avoid. Topics include: Data Hygiene; how to make sure your web analytics set up is bespoke for your business; futureproofing your business; where to look in your data to find the best insights and some steps to improve in-house capability while getting the most out of agencies.
William Wallace from Google Doubleclick will be unpicking the trend for data generation and highlighting the importance of understanding when looking at data. He will show how Google Analytics now combines with marketing technology to turn data to insight and into meaningful action.