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OVERVIEW

Google’s business is powered by two billion ever-changing lines of code, put into place to capture human behaviour. Even the smallest changes in these signals can have pronounced effects for business performance. We offer an end-to-end Search Engine Optimisation solution that navigates Google, Bing, Baidu and other search engines to unlock immediate traffic gains whilst strategically increasing performance in the long term. Search is evolving, and with the emergence of changing technologies such as voice, organic search has never been more important. It has truly become an everyday part of our lives, making it an integral part to the digital mix. 

Focused on driving a unified search experience, we identify duplication, inefficiencies and visibility deficits to unlock new and undiscovered opportunities.

OUR APPROACH

Some see SEO only as an effective way to free up budget from PPC, but it is a much bigger opportunity than that. Done correctly, Search Engine Optimisation can achieve a range of goals, and even create entirely new categories of traffic to a brand’s website. We audit the competitive landscape, create content, select, develop and enact technology, and work with our clients’ developers to ensure that their websites are visible for as many of these opportunities as possible. This encompasses not just the main search engines, but also other popular platforms such as YouTube, Pinterest, Amazon and more.

OUR EXPERTISE

SEO is vastly interdisciplinary and it requires skills ranging from coding to linguistics to production. It includes services such as Influencer Marketing and Organic Social Media Management. We possess the complete talent set end-to-end, enabling us to pioneer and drive success in Search Engine Optimisation. To do this requires innovating areas of value, such as proprietary tools that provide an agnostic view of performance between SEO and Paid Search. This allows us to understand, numerically, the performance of both channels in one place – identifying duplication, inefficiencies or visibility deficits. From this, we build unified search strategies that reveal and unlock new, undiscovered opportunities for clients. 

HOW IT WORKS

  1. Optimisation strategy

    This includes audience and content gap analysis, backlink and keyword research, competitor analysis, RAG analysis, planning and keyword forecasts, and campaign ideation. 

  2. On-site optimisation

    On-site Search Engine Optimisation includes metadata optimisation and content generation, including optimising content for Voice. We create content that works for the user and for the search engine. ​ 

  3. Off-site optimisation 

    Off-site SEO includes link hygiene and outreach. We create content that combines data with PR to disseminate the client’s brand in order to build authority and increase rankings. ​ 

  4. Technical optimisation 

    This includes a thorough multi-point audit, page speed projects, server log analysis, CMS/responsive design, indexation improvement, HTTPS and site migrations.