Stefan Bardega named iProspect UK CEO

Dentsu Aegis Network appoints Stefan Bardega as CEO of iProspect UK

Dentsu Aegis Network today announces the appointment of Stefan Bardega as UK CEO of iProspect.

 Bardega joins iProspect at a time when the performance marketing agency is enjoying significant commercial growth, rapid business expansion, widespread industry recognition whilst maintaining an impressive roster of clients including British Airways, Sky, Diageo, British Gas and Kellogg's.  Bardega will report to Tracy De Groose, CEO of Dentsu Aegis Network UK & Ireland, and will work closely with iProspect’s existing leadership team to deliver the agency’s growth ambitions and maintain its leadership position in the market. 

 In addition to his iProspect responsibilities, Bardega will also have group-wide accountability for accelerating digital capabilities and growth across the UK.

Bardega joins from ZenithOptimedia where he most recently served as Global Chief Digital Officer overseeing the output of their 2,500 digital specialists in 75 countries. He was also responsible for re-engineering the global programmatic offering, building a digital transformation strategy operation and designing some of the world’s most advanced digital performance marketing products.

 He brings an impressive blend of digital expertise, analytical and strategic leadership and a strong track record of building and transforming businesses. Bardega’s career began in 1996 working in quantitative research for Carlton Television. He then went on to hold a number of senior digital management roles at Outrider and MediaCom, before joining ZenithOptimedia in 2014.

 Tracy De Groose said, “In a digital economy the businesses that win are the ones that deeply understand their customers and connect with them in the most relevant ways.  Data-driven insight has never been more important to brand performance and business growth and iProspect is a market-leader and true innovator in this space.  I am delighted Stefan is joining us at such an exciting time; his deep expertise, ambition and entrepreneurial spirit make him the perfect person to lead iProspect and our groups’ digital capabilities to even further growth and success.”

 Stefan Bardega said, “iProspect has been a pioneer in the performance marketing space for many years. The opportunity to join this market-leading operation, to develop the team, product and clients and to take on a broader digital leadership role across Dentsu Aegis, is a privilege.”

News of Bardega’s appointment follows Chris Whitelaw’s promotion to iProspect’s EMEA President and Global Commercial Director at the beginning of this year.