Is the Twitter buy button a game-changer?

Twitter trials its 'buy now' button in a bid to explore its e-commerce potential.  Social media 'buy buttons' could prove useful for lower value items.

This was published in Campaign, to read the full article click on this link:

http://www.brandrepublic.com/news/1313837/twitter-buy-button-game-changer/?DCMP=ILC-SEARCH